Checking color: A simple tool that will save you a lot of trouble and ensure that you capture accurate color



Product photography is important for not only showcasing a product in its best light, but also for aiding consumers who are trying to purchase something online. As glamour and fashion photographer Amber Goetz puts it in her article for Fstoppers, “It’s happened to me and it has most likely happened to you: you order a shirt and can’t wait for it to arrive. Then it does and it’s a completely different hue than what was pictured in the online store or catalog.” This unfortunate situation could’ve been avoided had the photographer…

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